Discoverable MarketingTerms and Conditions
Effective October 31, 2026
These Terms and Conditions ("Terms") govern your use of discoverablemarketing.com (the "Site") and any consulting services provided by Chris Shuptrine d/b/a Discoverable Marketing ("Discoverable Marketing," "I," "me," or "my"), a sole proprietorship based in Lexington, Kentucky. By using the Site or engaging my services, you agree to these Terms.
Services
Discoverable Marketing provides marketing consulting, including paid advertising, answer engine optimization (AEO), search engine optimization (SEO), positioning, analytics, and content strategy. The scope, fees, schedule, and deliverables of each engagement are set out in a separate written agreement, proposal, or statement of work. If that agreement conflicts with these Terms, the agreement controls.
Client responsibilities
- Provide accurate information and timely access to the accounts, materials, and people needed for the work.
- Keep ownership of, and responsibility for, your own advertising, analytics, and search accounts, including their billing and ad spend.
- Ensure that your products, claims, landing pages, and materials comply with applicable laws and the policies of the platforms we use.
- Review and approve campaigns, budgets, and major account changes when asked.
Account access
When you link an account (for example, a Google Ads account to my manager account) or grant me user access, you authorize me to view and make changes in that account within the agreed scope. You can revoke that access at any time. Ad spend is billed by the platform directly to you and is separate from my fees, unless we agree otherwise in writing.
Fees and payment
Fees, rates, and payment terms are set in each engagement's written agreement. Unless that agreement says otherwise, invoices are due within 30 days of receipt.
No guaranteed results
Marketing outcomes depend on many factors outside my control, including platform algorithms, AI assistant behavior, competition, budgets, and market conditions. I will perform the services with professional care, but I do not guarantee any specific rankings, AI citations, traffic, leads, conversions, or revenue.
Intellectual property
Unless the engagement agreement says otherwise, once paid in full, you own the deliverables created specifically for you, such as ad copy, content, and reports. I keep ownership of my pre-existing tools, methods, templates, and know-how, and may reuse general skills and knowledge gained in the work. The Site's content and design belong to Discoverable Marketing and may not be copied without permission.
Confidentiality
I keep confidential the non-public information you share with me, including account data and business plans, and use it only to provide the services. This does not apply to information that is public, already known to me, or required to be disclosed by law. How I handle personal information is described in the Privacy Policy.
Use of the Site
You agree not to misuse the Site, including by attempting to disrupt it, gain unauthorized access, or submit unlawful or harmful content. The Site's content is for general information and is not legal, financial, or professional advice for your specific situation.
Disclaimer of warranties
The Site is provided "as is" and "as available," without warranties of any kind, express or implied, to the fullest extent permitted by law.
Limitation of liability
To the fullest extent permitted by law, Discoverable Marketing will not be liable for any indirect, incidental, special, consequential, or punitive damages, or for lost profits, revenue, or data, arising from the Site or the services. My total liability for any claim related to the services is limited to the fees you paid me for those services in the three months before the claim arose.
Indemnification
You agree to indemnify and hold Discoverable Marketing harmless from claims arising from your products, materials, or claims, your breach of these Terms, or your violation of any law or platform policy.
Termination
Either party may end an engagement as described in its written agreement, or, if the agreement is silent, with 14 days' written notice. You remain responsible for fees for work performed through the end date.
Governing law
These Terms are governed by the laws of the Commonwealth of Kentucky, without regard to its conflict-of-law rules. Any dispute will be brought in the state or federal courts located in Fayette County, Kentucky.
Changes to these Terms
I may update these Terms from time to time. The effective date above shows when they last changed. Changes do not affect a signed engagement agreement unless both parties agree.
Contact
Chris Shuptrine d/b/a Discoverable Marketing408 South Mill Street
Lexington, KY 40508
chris@discoverablemarketing.com